Comprehensive turn-arounds are our forte. Croft Capital’s Asset Recovery & Asset Management platform was conceived, developed and proven during the 2008 – 2013 Global Financial Crisis. We were awarded six mandates with a value of in excess of £150M from leading name banks and accountancy practices. For each mandate, we surpassed all KPIs and delivered on time.

Execution of business plan, reliability, relevance and speed of turn-around drove our success in a crisis-crippled market then and the same holds true today during these unprecedented times. Our independence and lack of legacy issues mean we have no conflicts of interest infringing on the integrity of our advice.

Croft Capital’s managing partners all have direct and absolute experience of commercial real estate ownership together with all the responsibility that holds. The clear and concise advice we give, the bold actions we take and the positive results we achieve are driven by our combined 80 years of experience. 



Post-Lehman in 2009, Stewart and Rupert identified a space in the marketplace for a boutique, non-institutional Asset Recovery & Asset Management platform and set about building this business. In 2010, Croft Capital was awarded its first work-out instruction by Lloyds Banking Group. Based on the results achieved on this first instruction further mandates followed from Lloyds as well as other banks, administrators and receivers.


In 2013, we completed our final work-out instruction and then refocused the business on Greater London & South East town centre office-to-residential planning and development projects. Our rationale was simple; on the one side an over-supply of secondary town centre offices with poor tenant demand but with the correct real estate fundamentals, and on the other, a supply shortage in the main-stream residential market. Between 2014 and 2017, we secured residential planning consent on 450 units across 7 schemes.


At the same time, Matt identified a time-limited pricing anomaly in the prime institutional grade South East office sector due to investor confidence. To capitalize on this opportunity, Matt established a joint venture with Apollo Global Management to build a £150M+ South East office ‘recovery portfolio’. Over 12 months, the joint venture acquired 9 buildings on an asset by asset basis with a total value of £165M. This portfolio was successfully sold to a REIT in 2015 for £225M.


Since 2017, we have all shared the same office and sat alongside each other. 



Stewart Braddock MRICS

Stewart was a partner at Michael Elliott, the leading Central London focused investment advisory firm, for 16 years. Prior, he worked at Morgan Grenfell Laurie in 1988/1989.


In 2006, Stewart established Croft Capital, a UK property investment & development company and strategic real estate advisor. Stewart’s particular area of expertise is in asset repositioning through change of use, planning and development. 

Rupert Maxwell-Brown MRICS

Rupert began his career in 2000 at Chesterton plc in the Investment and Fund Management team. In 2008, he became sole principal of a niche investment asset management business, which was seeded with a £50M asset management mandate from a long-term private client.


Rupert’s core skillset is in the strategic design and delivery of the business plan.

Matt Kelly MRICS

Matt joined Jones Lang Wotton (now Jones Lang LaSalle) in 1993 and in 2004 became a partner at the leading private investment agency, Franc Warwick. In 2010 Matthew was seconded to a FTSE 100 bank as a consultant in the distressed real estate debt work-out team where he oversaw the recovery and repatriation of in excess of £2bn of owed monies.


Matt’s niche is in origination, realisation and valuation.